Jaclyn Schiff

Hi! Hello.👋
AI has made it easy to throw words on a screen. Creating a narrative that actually stops the scroll? That's less formulaic — and that's the part I ❤️.
It starts with understanding what the people you want to reach *actually think* before you try to say anything at all.
I've been a journalist in Washington, D.C. and Chicago, started and ran a content agency, and led comms for a global health association and a venture-backed startup.
The pattern, if you're looking for one: I'm a builder. Stories, businesses, relationships — preferably all at once. And I like making complicated ideas make sense.
These days, that often looks like working with founders and operators to understand their customers more deeply — whether that’s shaping a narrative, pressure-testing assumptions, or identifying sources of growth.
Fun facts: I was once featured in Marie Claire — for ghostwriting, and I sold a business before ever buying a home. I'm a fan of the non-linear path.👣
Now, I run Small Batch, a newsletter and consultancy built on one idea: not everything should be mass-produced, especially your message.
As Seen In

Companies I've Helped

My work with founders and executives has shown up in Inc., on top-ranked podcasts, on Amazon best-seller lists, and in unexpected inbound from investors and partners.
About
Jaclyn Schiff is a strategic marketing communications consultant who brings a journalist's eye for storytelling to complex industries.
Most recently, she served as Head of Marketing Communications at FastWave Medical, where she joined as the company's first full-time marketing hire. The venture-backed medtech startup, which is developing next-generation intravascular lithotripsy technology, was named MD+DI Medtech Company of the Year and earned a Fierce Medtech "Fierce 15" designation.
Before FastWave, Jaclyn built and sold PodReacher, a B2B content agency she founded in 2018. The company helped brands like FreshBooks, Constant Contact, The Joint Commission, VanillaSoft, Karbon, and Clarify Health turn conversations — podcasts, webinars, video — into content that drove thought leadership and demand generation. PodReacher was acquired by Marketers in Demand in 2024 and rebranded as Spoke.
With roots in journalism and deep healthcare communications experience, Jaclyn has reported for KFF Health News and NPR in Washington, D.C., led programming for healthcare executives at Modern Healthcare, and served in communications leadership roles for the American Society of Tropical Medicine and Hygiene and the International Society of Travel Medicine. She was selected for a global health journalism fellowship in Zambia, where she reported on infectious disease and public health challenges.
Jaclyn lives in Austin, Texas, and is living proof you don't need coffee to build a business — she didn't start drinking it until her mid-30s.
My Story
One of my earliest memories is of desperately trying to author a book around age 7. I remember sitting in my room with the paper in front of me, forming the letters and getting frustrated that I couldn't get my thoughts on paper quickly enough.
My concept of stories worth sharing has changed a lot since then, of course. But the desire to share ideas and stories has remained consistent. It's a fundamental part of who I am -- I can't not do it. I am most inspired when I hear a fresh take, get a glimpse of how someone else really sees the world, or learn something that enables me to better make sense of life -- the deep questions as well as the everyday stuff.
I'm driven to uncover fresh ideas -- they are the foundation of making things happen. I can see the pursuit of ideas embedded in every major life decision I've made. This drive first led me to Washington, D.C. as a college student. Instead of heading off to a secluded campus, I couldn't wait to get a front row seat to the world of politics, policy, and journalism.
In Washington, I was drawn to the debates and action in the global health arena, and it shaped my early career. Millions of people die from preventable diseases every year. I gravitated towards the changemakers addressing these issues, finding ways to use my communication skills to create awareness of what works (vaccines!) and what still needs solving (also vaccines).
I'm drawn to innovators who try to solve problems in creative ways and work well with people who question assumptions. Startups have naturally been appealing. I've worked with some and created my own to test new approaches -- learning lots along the way.
Writing is a way that I've consistently shared ideas. Usually the ideas come from really smart people, but sometimes inspiration will flower, and I'll offer my own perspective. I'm attracted to the energy that arises when you convene the right group and provide a platform for new thoughts. As a conference producer, my goal is always to get attendees to think big and help them connect the dots in unusual ways.
Colleagues, friends, and associates often seek me out for brainstorming. I absolutely love to be fully engaged in a good mental sparring match with big ideas flying. But at the end of the day, it really is all about the execution. It's extremely exciting to see an idea actually become a thing in the world whether it's a new business, an article, event, service, or something else. The possibilities are endless, and that's my jam -- fresh ideas that I can spread or enable to help others inform, inspire, or improve. It's why I do what I do.
Additional Information
Other projects and interests.
- The Huddle is a virtual conference for people to connect with emerging and established global development thinkers and practitioners.
- I produced three Huddles for more than 200 participants from various countries, including: Malaysia, Ethiopia, Australia, Canada, Mexico and the United Kingdom.
- Here is an explanation of why I created the Huddle.
- The Huddle is a very collaborative program that has benefited from the support of many partners, including: Meridian International Center, Young Nonprofit Professionals Network, Diplomatic Courier, This Week in Global Health, Devex, StartSomeGood, Young Professionals in Foreign Policy, +SocialGood, Global Dispatches, GlobeMed, Social Good Moms, Wanderful, ThinkImpact, Net Impact (Chicago), WhyDev, United Nations Association, Two Dollar Challenge, TheSedge.org, MovingWorlds, and Humanosphere.
Podcasts
- I am the co-editor of AudioTeller, which provides weekly episode recommendations.
- Here's a list I put together of podcast episode suggestions for global thinkers.
- I also wrote a blog post on how people make money from podcasting for The Penny Hoarder.
- Perhaps unsurprisingly, I've created my own podcast! Episodes available here.
Career Reflections
- Thought leadership is one of the quickest ways to establish yourself. Here's why it's a good idea to publish your ideas.
- My advice for positioning yourself for global impact opportunities.
- The two professional principles I try to live by.
Work With Me

Blog and Content Writing
Creating the desired connection with your readers
Website copy
Thought leadership blog posts
Social media content
Email marketing

Content Strategy
Helping your content to resonate more
Editorial/content plans
Content visibility
Audience engagement
Webinars and online conferences

PR and Pitching Strategy
Spreading the word
Pitching advice -- why your pitch isn't working

Professional Bios
Communicating who you are
Short and long bios
Media-friendly descriptions
Social bios
Get in Touch
© Jaclyn Schiff 2026


