Jaclyn Schiff is the founder and CEO of PodReacher, which specializes in content transformation for B2B companies. The agency, which was started in 2018, repurposes webinars, virtual events, podcasts and videos into written content like blog posts, customer stories, case studies and lead magnets. Her story has been featured in Indie Hackers, Starter Story, and on dozens of podcasts, including Confessions of a Marketer and Growth Marketing Toolbox.
As a writer, Jaclyn has been published on NPR, The Huffington Post, NBC News, AllAfrica.com, PBS, Lifehack, Thought Catalog, The Muse, The Penny Hoarder, Your Tango and more.
Earlier in her career, Jaclyn's work focused on healthcare journalism and communications. She worked in the newsroom at Kaiser Health News in Washington, DC, and oversaw programming for healthcare industry executives at Modern Healthcare magazine, a publication of Crain Communications, based in Chicago. Previously, she served as communications director for the American Society for Tropical Medicine and Hygiene, a professional association for the world's leading infectious disease researchers.
By the way...
I use my given name, Jaclyn (way more official sounding), for bylines and business cards. But I prefer friends and colleagues call me Jacci (yes weird spelling, pronounced like Jackie).
One of my earliest memories is of desperately trying to author a book around age 7. I remember sitting in my room with the paper in front of me, forming the letters and getting frustrated that I couldn't get my thoughts on paper quickly enough.
My concept of stories worth sharing has changed a lot since then, of course. But the desire to share ideas and stories has remained consistent. It's a fundamental part of who I am -- I can't not do it. I am most inspired when I hear a fresh take, get a glimpse of how someone else really sees the world, or learn something that enables me to better make sense of life -- the deep questions as well as the everyday stuff.
I'm driven to uncover fresh ideas -- they are the foundation of making things happen. I can see the pursuit of ideas embedded in every major life decision I've made. This drive first led me to Washington, D.C. as a college student. Instead of heading off to a secluded campus, I couldn't wait to get a front row seat to the world of politics, policy, and journalism.
In Washington, I was drawn to the debates and action in the global health arena, and it shaped my early career. Millions of people die from preventable diseases every year. I gravitated towards the changemakers addressing these issues, finding ways to use my communication skills to create awareness of what works (vaccines!) and what still needs solving (also vaccines).
I'm drawn to innovators who try to solve problems in creative ways and work well with people who question assumptions. Startups have naturally been appealing. I've worked with some and created my own to test new approaches -- learning lots along the way.
Writing is a way that I've consistently shared ideas. Usually the ideas come from really smart people, but sometimes inspiration will flower, and I'll offer my own perspective. I'm attracted to the energy that arises when you convene the right group and provide a platform for new thoughts. As a conference producer, my goal is always to get attendees to think big and help them connect the dots in unusual ways.
Colleagues, friends, and associates often seek me out for brainstorming. I absolutely love to be fully engaged in a good mental sparring match with big ideas flying. But at the end of the day, it really is all about the execution. It's extremely exciting to see an idea actually become a thing in the world whether it's a new business, an article, event, service, or something else. The possibilities are endless, and that's my jam -- fresh ideas that I can spread or enable to help others inform, inspire, or improve. It's why I do what I do.
Talking about podcasting and brand building during SXSW 2023.
A selected assortment:
Other projects and interests.
Work With Me
Blog and Content Writing
Creating the desired connection with your readers
Thought leadership blog posts
Social media content
Helping your content to resonate more
Webinars and online conferences
Communicating who you are
Short and long bios
Get in Touch
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