Jaclyn Schiff is the founder and CEO of PodReacher, which specializes in content transformation for B2B companies. The agency, which was started in 2018, repurposes webinars, virtual events, podcasts and videos into written content like blog posts, customer stories, case studies and lead magnets. Her story has been featured in Indie Hackers, Starter Story, and on dozens of podcasts, including Confessions of a Marketer and Growth Marketing Toolbox.
As a writer, Jaclyn has been published on NPR, The Huffington Post, NBC News, AllAfrica.com, PBS, Lifehack, Thought Catalog, The Muse, The Penny Hoarder, Your Tango and more.
Earlier in her career, Jaclyn's work focused on healthcare journalism and communications. She worked in the newsroom at Kaiser Health News in Washington, DC, and oversaw programming for healthcare industry executives at Modern Healthcare magazine, a publication of Crain Communications, based in Chicago. Previously, she served as communications director for the American Society for Tropical Medicine and Hygiene, a professional association for the world's leading infectious disease researchers.
By the way...
I use my given name, Jaclyn (way more official sounding), for bylines and business cards. But I prefer friends and colleagues call me Jacci (yes weird spelling, pronounced like Jackie).
Talking about podcasting and brand building during SXSW 2023.
A selected assortment:
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